The cooperation between FFM and the Swedish company confirms that football and new digital tools together can create new opportunities, new ways of connecting, and a new level of support from fans and commercial partners.

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Contact the newsroomThe cooperation between FFM and the Swedish company confirms that football and new digital tools together can create new opportunities, new ways of connecting, and a new level of support from fans and commercial partners.
The head of Macedonian football, Masar Omeragić, and Goran Pandev highlighted in their speeches the importance of this partnership, the potential for deeper fan interaction, and new opportunities to attract commercial partners.
“Our goal is clear - to create a new level of interaction with fans, increase the visibility of our brand, and open football to new opportunities. Fanzeal enables exactly that: direct connection with the audience, personalized content, digital tools, and a platform that offers greater value both to fans and our partners.
This partnership is not just a technological innovation. It is a strategic opportunity to increase our commercial potential. With Fanzeal, we are opening the door to new sponsors, creative campaigns, better activation of existing partners, and new brands that want to be part of the Macedonian football story,” said Omeragić.
Goran Pandev has been selected as one of the ambassadors (faces) of the Macedonian Fanzeal platform.
“Fanzeal is a step forward - a platform that will bring the national team, leagues, clubs, and young talents closer to our fans. It is a space for interaction, emotion, new content, and new partnerships that will help our football grow. I believe this is the beginning of a strong and positive story. I am grateful to FFM for the trust and to everyone working to move Macedonian football forward.”
Fanzeal CEO Samuel Arnald emphasized that the platform is designed to bring fans closer to teams and players.
“It is a great honor to become a partner of the Football Federation of Macedonia and to have the opportunity to contribute to modernizing the football experience in the country. FANZEAL was created to bring fans closer to teams and players, create new engagement opportunities, and open space for innovative commercial models. We believe that together with FFM we can build a platform that will not only improve communication with fans but also provide significant value to the federation’s current and future partners,” said Samuel Arnald.
“For us, cooperation with FFM is strong confirmation that in the digital era we can elevate the football experience to a higher level. Fanzeal will enable a closer connection with fans and new opportunities for brands that want to be part of Macedonian football,” said Dejan Veljković, former footballer and football agent who has long been connected with Macedonian football.
The Football Federation of Macedonia officially presented the Fanzeal platform to its current and potential commercial partners. At the event, key functionalities of the platform and its potential to enhance the fan experience were showcased, along with opportunities for new models of commercial activation.
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